Strange Ad Campaign
Okay… I get it, I think.
Takeda Pharmaceuticals is launching their new sleep drug, Rozerem, with a campaign saying that your dreams are missing you, so you should take their pill so you can sleep and reunite with your dreams.
Okay, I’m following.
And they’re using the tagline “They miss you.” making your sleep and dreams into an old family member that you should get back in touch with. And their website, www.theymissyou.com, is actually pretty cool.
All right, I’m down.
But the characters they picked to represent your dreams… What the hell are they thinking?
I wish I could have been in the room when they came up with this one. I imagine the conversation went something like this:
So, let’s get some characters that represent the
dreams that people are missing because of their insomnia…
What do people dream about?
How about a hot babe?
No, nobody dreams about that, besides,
that could turn off women.
Hmmm… How about a monster?
What? Who would want to go back to seeing a monster?
That could be why they have insomnia in the first place.
Right, right… Ummm… How about a field of flowers,
or a beautiful orchard?
And what kind of character would represent that?
Good point… What about a magician or a sorcerer?
Or a knight from the middle ages?
Or a cowboy, what about a cowboy?
What, are you gay?
No.
I’ve got it! President Lincoln!
What?
Yeah, everybody dreams about him, don’t you?
Not reall—
And we need an animal of some kind.
What kind of animals do you dream about?
My pet dog.
Are you retarded?
How ‘bout a beaver?
Perfect!
Wednesday, September 27, 2006
